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SELF, in comparison to other naming services, doesn't use domains. Ordinary people don't care about domains, just nicknames. People love things made simple.
SELF can be used as an entire digital identity, not just as a naming service. It will allow much more than easy transfers; it can be your online ID for numerous applications. For example, connect your wallet to a website which supports web3 protocol, provide a public email for communications, obtain official identity documentation stored on-chain, loyalty cards and much more.
As the possibilities are endless, we will develop an expansive ecosystem for the SELF project.